AI agents for service businesses and the trades

Get the leverage of AI.
We handle the rest.

Straden builds and runs AI agents that work alongside your team. They take on real work, fill the gaps between roles, and keep it all moving in the background.

Get early access Take the free Mini Audit
GmailRequest
Your agent teamBuilt and run by Straden
    GmailFinished work

    Simulated example. Important money and client actions wait for your approval. See the real client work

    Sound familiar?

    Right now, your team is holding it all together.

    Everyone is at capacity, and the business only moves as fast as a few key people. AI gives you leverage: it takes on real work, so growth doesn't mean more on your team's plate.

    Leverage, built. Productivity, gained.

    This weekSimulated
    • Real work waits on capacity.Estimate: 3-bedroom repaint
      Waiting 4 days
    • Follow-ups wait on someone to remember.Callback: Hill Road enquiry
      No reply in 6 days
    • Things only a few people know how to do.Pricing question: Oak Street job
      Waiting on Mike
    • Work falls through the cracks and creates delays.Site notes from Tuesday
      Not passed on
    • Money slips through, and you find out too late.Invoice 1018
      21 days overdue
    What we build

    Your own AI agent team, built and run for you.

    Start with one agent on the work that's costing you most. Add the next when you're ready. They share what they know and connect into one system that runs alongside your team.

    Your agent systemSimulated
    Your businessAgents orchestrating the work that moves it forward
    Estimating agentYour approval
    Follow-up agent
    Scheduling agent
    Billing agentYour approval
    1 agent running3 agents running, sharing one picture of your businessOne system across sales, projects and billing
    How you get one

    From a first conversation to a running agent team.

    We do the heavy lifting: finding where agents fit, building them, connecting them to your tools, and running them after launch.

    1. 1Operational Leverage AuditWe map how work moves through your business and where agents give you the most leverage.You get: the opportunities, ranked
    2. 2Implementation planWhich agents to build first, what they connect to, and where your approvals sit.You get: a plan and proposal
    3. 3BuildWe build your agents and connect them to the tools your team already uses.You get: agents tested on your real work
    4. 4Deploy and runYour agents go live alongside your team. Straden runs, monitors and improves them.You get: an agent team that keeps working
    Get early access Or take the free Mini Audit
    Where to start

    Pick where to start.

    Your business's AI operating system: AI agents for the core work of your business, and agent teams that work together across it. Start with the function that's costing you most. Add the rest when you're ready.

    Not sure which one it is?The Mini Audit finds your biggest source of drag in about three minutes.Take the Mini Audit

    Sales intake and lead qualifying

    Every enquiry answered, qualified and routed.

    Start here

    Estimates, bids and proposals

    First drafts built from your scope, your pricing and past work, ready for your review.

    Start here

    Scheduling and dispatch

    Jobs booked, crews assigned, changes passed on.

    Start here

    Client and project onboarding

    New work set up, with files, contacts and details in place.

    Start here

    Project tracking and management

    Milestones, RFIs, submittals and changes tracked, and what's stuck surfaces early.

    Start here

    Procurement and suppliers

    Purchase orders, parts and supplier requests handled and tracked.

    Start here

    Field reports and documentation

    Site notes and photos turned into reports, and closeout packages assembled.

    Start here

    Accounts receivable

    Progress billing and invoices sent on time, and late payments followed up.

    Start here

    Accounts payable

    Supplier bills matched to orders, and gaps flagged.

    Start here

    Customer care

    Status updates, service reminders and follow-ups sent before anyone has to ask.

    Start here
    and more
    Real work, in progress

    Clients we work with

    Three different starting points. The same idea: build the system around the work, then expand toward a connected operation.

    Project operations + finance

    Reclaim
    Environmental.

    Built
    1. Contract signed
    2. Project set up
    3. Milestone tracked
    4. Invoice prepared
    5. Paid

    From signed contract to project setup, milestones and billing.

    An agent system for an environmental consulting firm. It sets up each project and its files, follows the milestones, and prepares the billing. Important money and client actions wait for the owner's approval.

    Sales and job operations

    Royalty
    Painting.

    Build in progress
    1. Enquiry
    2. Quote
    3. Booked
    4. Painter assigned
    5. Invoiced

    From first enquiry to a booked, invoiced job.

    An agent system for a direct-to-consumer painting business. It answers and follows up new enquiries, drafts quotes for the owner to approve, matches painters to jobs, and follows up on payment.

    Inventory, merchandising + sales

    Level Up
    Desks.

    Built and running
    1. Stock checked
    2. Products updated
    3. Promotion live
    4. Sales running

    Inventory, merchandising and sales, run by agents.

    An agent system for an e-commerce desk brand. Agents keep inventory current, put new products up to date and run sales and promotions. When something breaks, they fix it, and they keep improving the output as they go.

    Who's behind Straden

    Built by an operator who has done the work.

    Before Straden, Jamal spent about a decade managing capital projects and facilities operations: writing proposals and reports, managing service providers and contracts, and running projects from plan to closeout. Straden builds agent systems that take on that real work, and stays on to run them with you.

    • About a decaderunning capital projects and facilities operations
    • Operator-ledevery system is designed around how the work actually runs
    • Works with you directlyfrom the Leverage Audit to day-to-day operations

    Jamal, founder of Straden

    New agent system,
    working on your tools.

    The agent team works with the systems your business already uses. Your people reach the agents the way they already work, for example by email. Straden builds and runs the layer connecting the work.

    We connect to hundreds of business apps. When a connection doesn't exist, we build it.

    PermissionsSimulated
    • GmailConnected
    • QuickBooksConnected
    • Google DriveConnected
    • JobberConnected
    • Read, sort and file emailAllowed
    • Draft estimates, quotes and invoicesAllowed
    • Send money or client messagesWaits for your approval
    • Your dataStays in your accounts

    Your tools stay yours. Your team stays in control.

    • Gmail
    • Outlook
    • QuickBooks
    • Workiz
    • Jobber
    • ServiceTitan
    • Xero
    • Google Calendar
    • Google Drive
    • Google Sheets
    • Microsoft Teams
    • Excel
    • Slack
    • HubSpot
    • Salesforce
    • Stripe
    • Shopify
    • DocuSign
    • Calendly
    • Dropbox
    • WhatsApp
    Work with Straden

    Start with your bottleneck.
    We handle the rest.

    Not ready for a full audit? The Mini Audit takes three minutes and shows your biggest source of drag, and the first agent worth considering.

    Take the free Mini Audit
    Mini AuditA question from the audit

    Where does the operational drag show up?

    • Intake and lead handling
    • Scheduling and dispatch
    • Project and job tracking
    • Billing and invoicing

    At the end: your biggest source of drag, and the first agent worth considering.

    Early access

    Get early access.

    Straden is taking on a limited number of clients right now while we develop our product and its client app. Join the early-access waitlist and we'll be in touch as access opens.

    Not sure where to start? Take the free Mini Audit first. It takes about three minutes.

    Required

    To contact you about this Straden product.

    A range in CAD or USD is enough. No exact figures.

    From Straden, operated by Jamal Muckett-Sobers, 601-9 Valhalla Inn Road, Toronto, ON M9B 0B2, Canada · hello@straden.ca. To unsubscribe, reply "unsubscribe" to any email from us or write to hello@straden.ca. Privacy · Waitlist terms

    No purchase commitment. We'll share updates as the product develops.

    Good questions

    What owners ask
    before they book.

    What do the agents actually do day to day?

    They pick up work as it comes in: a new request, a quote to prepare, a job to schedule, an invoice to follow up. They do it in the tools you already use and keep your records up to date. When something needs a person, they bring it to the right one with what's needed to decide.

    Is this AI?

    Yes. AI agents work as part of your team, alongside your people, not in place of them.

    Does my team have to learn new software?

    No. There's no new place to work. Your people reach the agents the way they already work, for example by email, and the work shows up in the tools you already use.

    What access does it need?

    Only the tools the work runs through, such as your email, calendar, accounting or job software. Each one is connected with your own sign-in, so no passwords are shared. You can disconnect any of them at any time.

    Is our data safe?

    Your data stays yours. It's used to run your agents. It's never sold, never used for advertising, and never shared with another client. You can ask what we hold and have it deleted. The details are in our Privacy Policy.

    What do we still decide?

    Everything that matters. Money and client-facing actions, like sending a quote or an invoice, wait for a person's approval. We set those approval points with you, and your team keeps the judgment.

    What happens if an agent gets something wrong?

    Important actions wait for a person's yes, so a mistake there is caught before it goes out. When an agent isn't sure, it asks instead of guessing. We watch how the system runs and fix what goes wrong, so it doesn't keep happening.

    How does setup work?

    Start with the free Mini Audit, or with a Leverage Audit, where we look at how your work actually flows. We then propose the first agents worth building, build them around your tools, and test them with your team before they go live. You connect your tools. We handle the rest.

    What happens after it's built?

    We keep running it. We watch it, improve it as your work changes, and keep it current as AI moves. It's a service, not a one-time install.

    Who is this for, and who isn't it for?

    Service businesses with people, tools and handoffs to coordinate, from trades to professional services. If you don't want AI in your business, we're not the right fit.

    Find where AI can give
    your team leverage.

    You get the leverage. We handle the rest.

    Get early access Take the free Mini Audit